Executive Management Profile

William Nobrega
Managing Partner
wnobrega@conradgroupinc.com

Prior to founding The Conrad Group, William Nobrega worked with Deloitte & Touche Consulting in Europe and the U.S. and was involved in numerous global mergers and acquisitions and strategic planning initiatives. Mr. Nóbrega’s areas of expertise include mergers and acquisitions, private equity and emerging market strategic planning work in Latin America, Europe and Asia. A former member of Army Special Forces who handled military operations in Kurdistan, Mr. Nobrega’s academic background includes a master’s in business administration (MBA) from Leuven and a bachelor’s degree from Ohio University.

Carla Nóbrega
Partner
cnobrega@conradgroupinc.com

Carla Nóbrega is president of Conrad Advertising, a leading yellow pages advertisement placement agency. The company develops and places yellow pages ads worldwide for Fortune 500 companies and top advertising agencies. Prior to joining Conrad Advertising, Mrs. Nóbrega was manager of international advertising with TMP Worldwide, a Fortune 500 company and leader in the field of interactive advertising. During her tenure, she managed such high-profile accounts as FedEx, American Airlines, Sky-Tel, Dollar Rent a Car and Four Seasons Hotels. Mrs. Nóbrega joined TMP from J Walter Thompson in Portugal. She has a bachelor’s degree from European University. Mrs. Nóbrega is fluent in Portuguese, Spanish and French.

Ashish Sinha
Director, Conrad India

Ashish Sinha serves as director of The Conrad Group’s New Delhi office. He has more than 10 years of experience working in numerous service industries, including investment banking, consulting and knowledge process outsourcing. During the past six years, Mr. Sinha has spent considerable time building business research capabilities with McKinsey & Company and at GE Capital. Mr. Sinha was part of the McKinsey leadership group that launched the Research Center, India’s first business research and knowledge management captive unit. He helped grow the center from its inception until today, when it has 180 team members. He also led a global team of researchers covering media, technology and telecommunications. Mr. Sinha has an engineering degree from the University of Delhi and a master’s in business administration (MBA) from the University of Chicago Booth School of Business.

Sandya Swamy
Senior Associate
sandya.swamy@conradgroupinc.om

Sandya Swamy is responsible for the implementation of strategic initiatives. She is also responsible for client engagement work. Prior to joining the firm, Sandya worked as a financial analyst at Insight Venture Partners and Lehman Brothers in the Technology Investment Banking group. At Insight, Sandya was primarily responsible for investor due diligence and monitoring portfolio company and fund performance. At Lehman, she focused on corporate finance and M&A in Software, IT Services and Communications Equipment. Most recently, Sandya was the program manager of an anti-poverty pilot program for the City of New York. Sandya holds a Bachelor of Arts degree in English and Music from The George Washington University and is currently pursuing a Masters of Business Administration (MBA) and a Masters of Public Policy (MPP) at the University of Chicago.

Daniel Lie
Senior Associate
daniel.lie@conradgroupinc.com

Daniel Lie is responsible for the implementation of strategic initiatives. He is also responsible for client engagement work. Prior to joining the firm, Daniel worked with the World Trade Center Association-Northeast Asia, a non-profit that initiated infrastructure development and humanitarian ventures in the northeast Asia region. In that role, Daniel directed relief operations to a significant increase of production over targeted benchmarks. Prior to that, Daniel worked for Fortigent, LLC, an asset management consulting firm, where he developed client performance reports to drive asset management solutions. Daniel holds a Bachelors of Arts degree from Wheaton College and is currently pursuing a Masters of Business Administration (MBA) degree from the University of Chicago Booth School of Business.